Bleeding heart, bleeding cheat the consumer

Heart in the wrong place

Below is an email from Liquormart received on July 29. Note the heading: “McLaren Vale Bleeding Heart”, followed by “2013 Cabernet Sauvignon”. Ignore the price but turn your attention to the bottle shot.

Note the label says “Australia cabernet sauvignon”. The year is 2015, not 2013, and the region is Big Rivers, McLaren Vale. Is the wine on offer a 100 per cent McLaren Vale wine or is it a blend of regions?

Follow the more info button it takes you to a Bleeding Heart Cabernet Sauvignon 2014, so not 2013 or 2015, and includes the following information:

  • Region:         54% Big Rivers, 46% McLaren Vale
  • Varieties:      92% Cabernet Sauvignon, 8% Shiraz
  • Vintage:        2013

Complete confusion regarding vintage, and it looks as if this is not a pure McLaren Vale wine. This is not fair on consumers. In fact, it is despicable marketing.

Bleeding heart one

Bleeding heart two



The above offer is despicable, and in our opinion deceiving consumers. The offer below is madness for the wine industry. It comes from WineStar, which is offering Norfolk Rise Shiraz 2014 at $10 a bottle, reduced from $18.

It’s a wonderful buy for the consumer, but what is it doing for the industry? What is the worth of, “95 Points and a Gold Medal at the National Wine Show of Australia and included in Winestate Magazine’s Top 40 Wines Under $40”?

The spiel continues:

“Now, 96 Points, Top Gold and Best Shiraz Trophy is one thing – after all, there has to be a winner – but what are the chances that of the 400+ Shiraz exhibited and including the likes of ($100) Lehmann Stonewall, ($90) McWilliams 1877 and ($80) Seppelt St Peters, just to name a few medal winners, the winning wine can be offered at a lower price than all others? Well, we make sure of it by slashing the price on this from its $18.00 retail to just $9.99 – the catch is dozen lots only but that includes freight to most. Gorgeous wine, crowd pleasing style, absolute no brainer bargain! BW WineStar”

If the show system or wine reviews by respected writers are to carry any weight, the wine needs to be respected for what it has achieved. Flogging it off at a huge discount is an insult.

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