California wines plan to increase UK sales

Defiant

Despite closing their UK office earlier this year the California Wine Institute is defiant it will not affect trade. They have plans to increase sales in the UK 30 per cent. Last year’ the UK accounted for around 25 per cent in volume of all Californian wine exports. The value was around US$284 million ($370.42 million).

The plan is to have sales between US$400-US$500 million by 2020. It’s ambitious and sales will have to come from somewhere. Australian wine has to be the main somewhere and like Australia they are setting sights on the retail £10-30 sector, prepare for battle.

Big craft

Craft beer stats are impressive the market is growing at 16.4 per cent (6 year CAGR). Craft beer market volume is expected to grow to 12 to 15 per cent of the overall market within five years, in the USA the figure is higher at 17-20 per cent. Meanwhile the Australian total beer market worth $4.3 billion and has declined 101 per cent (6 year CAGR).

Good for craft, one up for the little guy? We wish, the table below shows the big brewers are snapping up the little guys.

2-craft-beer-chart

In the USA Kirin owner of Lion in Australia) and Japan’s second-biggest brewer, is to acquire a 25 per cent stake in Brooklyn Brewery.

Brooklyn Brewery is the 12th-largest U.S. craft-beer maker based on 2015 sales volume, according to the Brewers Association. The association also values the US craft beer market at US$23.3 billion.

3-us-craf-beer-market

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