Casella is revamping the label of its Yellow Tail brand, though not by a lot. The roo will be a little larger and John Casella’s signature will be on the label, plus there will be a few other subtle changes. A recent article in Harpers trade magazine reported the UK average price for Yellow Tail was £5.94 ($9.55), 80 pence higher than the Australian average bottle price. It also said Yellow Tail sales were up 12 per cent in value. Good going in a declining market.
Pride and prejudice
Apparently Diageo is to invest $20 million in reviving Bundaberg Rum, with one article saying the intention is to “install it with Aussie pride”. Surely the issue is not Aussie pride but international recognition. Bundaberg is the Australian rum but offshore it’s a tiny blip on the global rum chart.
Steven Spurrier has been named Decanter Man of the Year 2017. The citation says the award is “for devoting his life to the service of wine with passion and the utmost distinction”. TKR agrees and adds its own congratulations to Mr Spurrier.