Chinese love liquid cake, wine beware

Have cake and drink it:

Forget Wine. China’s Booze Market Is All About ‘Liquid Cake’ is the heading to an article by Adam Haigh, Bloomberg, 18 January

Haigh reports on the growth of Yellow rice wine, sometimes known as liquid cake. It is the fastest growing mass-market alcoholic drink in China, with sales volume estimated at 8 percent last year, according to China International Capital Corp.

Beer sales dropped in 2016 with a slowing for liquor and regular wine but yellow rice wine is on the up. Apparently it’s less alcoholic than baijiu liquor and also seen as nutritious, hence the name liquid cake, as it contains eight types of essential amino acids.

Haigh ends his article, “To be sure, wine made from grapes may still have a prosperous future in China. Morgan Stanley analysts said investors are underestimating growth for Treasury Wine Estates Ltd. as a move away from beer and grain liquor boosts earnings at the Australian firm, which has raised prices at its Penfolds Bin range.”

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