Congratulations TWE a very neat move

Very neat

A very neat move by Treasury Wine Estates (TWE): it has struck a deal in the UK to become the official wine sponsor at the London Craft Beer Festival in August.

TWE is promoting two brands at the Festival: the 19 Crimes and Gentleman’s Collection portfolios will be served.

The reasoning is that these two brands are aimed at the male drinker in the 18-34 age bracket. It’s a tough sector to crack as these blokes don’t go in for wine buying or drinking, preferring beer instead.

It’s a bold move and TKR wishes TWE well.

More boldness

Also a bold move is the importation of Brazilian wine into Australia. Wines from Vinicola Salton are available via Sydney-based Expedition Trade. Apparently the on-trade is the intended target; again TKR wishes them well.

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