And then there was: Now Diageo is out of wine, it’s pushing its spirits as a partner to food. Diageo says there is an untapped £100 million ($190.2 million) worth of spirits sales in the casual dining sector. According to a report Diageo has commissioned, spirits is the fastest-growing alcohol category in casual dining, growing at 17 per cent year-on-year, compared to the casual dining segment, which is increasing 6.8 per cent. Diageo may have a point, but it’s stretching it, in TKR’s opinion.
True words: From Marketing Week on March 18: “Brands that are not ‘true to themselves’ in their corporate social responsibility (CSR) activities will be found out quickly by consumers, particularly millennials, who are ‘information-savvy’ and determined to learn about the products they consume, according to Pernod Ricard CEO Alexandre Ricard.
“Ricard warned companies that consumers can sense when CSR claims are ‘bullshit’. He was speaking to Marketing Week ahead of a panel debate to promote The Venture, a global competition for social enterprises to win US$1m funding from Pernod Ricard’s Scotch whisky brand Chivas [Regal]”.
They’re coming: Reuters, March 17: “[Chinese wine producer] Changyu is in talks to buy mid-sized wine producers in Australia and Chile and is also looking to build on acquisitions in France, where it owns a cognac vineyard and a Bordeaux-based winery.”
Donald’s a duck: “Trump wines are actually pretty good. But I can’t put them on restaurant menus” was the heading of an article by Erin Scala in the Washington Post on March 14. Scala says it’s not the wines that are the problem, but the Trump name.
Sticky & sickly: From BBC news on March 17:
Wine winning: Over the past 20 years, Americans in the 18-29-year-old demographic have moved from beer towards spirits and wine.
Last word: Diageo, owner of Guinness, says St Patrick’s Day is big business. The company reports 15 per cent of its annual Guinness sales are in March.