Tortoise and hare – the Chinese wine market

There’s plenty of news suggesting the Chinese wine market is in decline. One report says the drop in 2014 versus 2013 was more than 7 million cases. This is not a surprise, as the economic growth rate is slowing. TKR thinks it needs to be looked at as adjustment rather than a disaster. Australian wines are going well. Learning from the past, we should realise that slow and steady will pay better dividends than rushing in, guns blazing.

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